Building connection
through Yerba Mate.

Bringing the ritual of Mate to NYC

New York City

Yete brings the centuries old ritual of Yerba Mate into parks, cafes, and offices across New York City. We bring everything needed to experience Mate the traditional way.

WHAT IS YERBA MATE?

A ritual that's been shared for centuries

Yerba mate has been shared in South America for hundreds of years, known for its clean energy and wide range of health benefits. Traditionally it's sipped from a gourd through a bombilla (metal straw).

But that really isn't the point. The ritual of sharing Mate slows you down and builds real connection. In parts of South America it's part of the social fabric.

In the US, mate usually means a can loaded with sugar or artificial sweeteners, missing the beautiful ritual and flavor of the leaf entirely. That's where Yete comes in....

Yerba mate with bombilla straw and yerba herb, labelled
Daniel in the yerba mate fields of Misiones, Argentina

About Yete

Building Connection through Yerba Mate.

New York City doesn't stop. Nobody takes a second to slow down, connect, or actually be present with the people around them. Traditional Mate requires you to slow down.

We're bringing that ritual to the city that needs it most, at events at parks, cafes, and offices.

Team gathered around a mate session at a Yete happy hour

For Teams

The New Happy Hour

A Yerba Mate experience for your team. We walk through the history and tradition behind the ritual, then a guided tasting. High energy, real connection, and no hangover. It's like a wine tasting, but you learn something new and feel great after.

Yete Mate Kit

The perfect introduction to drinking mate as part of your daily routine

Each kit includes a handmade mate from Taller Galería Dawa in Buenos Aires, made by Lucio, a one-pound bag of Yerba Crew Misiones small-batch organic yerba mate, and a stainless steel bombilla, all in a cotton pouch we hand-stamp ourselves.

Available to ship across the US.

Gifting for a friend? Send them a Mystery Mate, completely anonymous, and get 10% off. Pick their mate yourself, or let them choose their own design.

Events

Mate & Catan flyer: We're back. Sunday, September 27th, 3:30 PM, Idaho Bar. Catan Club: sipping, settling, socializing.

On the calendar

Mate & Catan × Club Catan NYC

Idaho Bar · Sep 27, 2026 · 3:30 PM

Sipping, settling, and socializing — a Catan Club afternoon in collaboration with Club Catan NYC, with Mate poured throughout.

See on Instagram

The story

How Yete came to be

Graduating from UT Austin with friends
Boxes of Guayaki Yerba Mate stacked in a car on campus
2020

College and the first sip

Got introduced to Mate as a Guayakí ambassador at UT Austin. Later, studying for the CPA, I switched to loose leaf. The ritual pulled me in. For most people I shared it with, it was something completely new.

Misiones region, Argentina
Argentina, November 2025
November 2025

Trip to Argentina

Two weeks learning how Mate goes from seed to cup. Time with farmers, cooperative members, and family-run producers. One visit stood out: Zapecá farm with Fernando, where they grow without pesticides or monoculture.

Argentina, 2025

The people behind Yete

Fernando at Zapecá and the artists at Taller Galería Dawa keep Mate culture alive. In San Telmo, I met Sylvester, a long-time vendor who showed me photographs of Buenos Aires in the 1970s. Buying a vintage Matera from him felt like holding a piece of that history.

With a yerba mate producer at their farm in Argentina
At the ceramics studio in Buenos Aires with Lucio and Gaby
Argentina, 2025
Yete NYC illustrated logo
New York City

Yete

Everything from those years shaped Yete. The farmers, the artists, the people who welcomed me along the way. Yete is a reason to slow down and share it.

From the feed

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